Features

Discover all the powerful features Adinize offers — from campaign management to conversion tracking to server-side forwarding.

Multi-Platform Campaign Management

Connect your Meta, TikTok, Google Ads, and Snapchat accounts to manage every campaign from a single dashboard. No more switching between platforms or juggling browser tabs. Adinize unifies your ad operations so you can focus on what matters: growing your clients’ businesses.

  • Manage campaigns across all major ad platforms
  • Unified view of budgets, statuses, and performance
  • Single sign-on for your entire team

Real-Time Analytics

Monitor campaign performance as it happens with live metrics, spending trackers, and customizable dashboards. Spot trends early, identify underperforming creatives, and make data-driven decisions before budgets are wasted.

  • Live spend and ROAS tracking
  • Customizable dashboards per client or campaign
  • Historical data comparisons and trend analysis

Smart Alerts

Set up automated alerts for budget thresholds, performance drops, and anomaly detection. Get notified the moment something needs your attention, so you never miss a critical change.

  • Budget overspend warnings
  • Performance drop detection
  • Custom metric thresholds per campaign or client

Team Collaboration

Invite team members with role-based access control. Assign clients to specific users, manage workspace permissions, and keep everyone aligned without sharing credentials.

  • Role-based access (admin, member)
  • Workspace-level permissions
  • Audit trail for all actions

Data Export & Reporting

Export campaign data in multiple formats for client reporting. Build custom dashboards that update automatically, and schedule reports to be delivered to stakeholders on a regular cadence.

  • CSV and PDF export options
  • Custom dashboard builder
  • Automated scheduled reports

JavaScript Pixel & Server-Side API

Capture every customer interaction with a lightweight, privacy-first tracking pixel. Our SDK auto-detects page views, add-to-cart events, leads, and purchases — no manual instrumentation required.

  • Auto-captures ad click IDs (fbclid, ttclid, gclid) and platform cookies
  • First-party cookie-based visitor tracking for maximum browser compatibility
  • Server-side event API for webhook and backend integrations
  • Built-in rate limiting and CORS validation per pixel
  • Consent-aware data collection with configurable privacy modes

Identity Resolution & Cross-Device Stitching

Automatically connect anonymous visitors to known customers across devices and sessions. Our identity graph uses six signal types to build unified customer profiles.

  • Visitor ID — first-party cookie (confidence: 1.0)
  • Email hash — SHA-256 hashed email (confidence: 0.95)
  • Phone hash — SHA-256 hashed phone (confidence: 0.90)
  • Platform cookies — Meta _fbp and TikTok ttp (confidence: 0.85)
  • IP + User Agent fingerprint — probabilistic fallback (confidence: 0.70)
  • Cross-device stitching: when a user logs in, their entire anonymous history merges automatically

Multi-Touch Attribution

Go beyond last-click. Choose from five attribution models to understand which touchpoints actually drive conversions — then forward that insight to your ad platforms.

Model How it works
Last Touch 100% credit to the final touchpoint before conversion
First Touch 100% credit to the first touchpoint in the journey
Linear Equal credit split across all touchpoints
Time Decay More credit to touchpoints closer to conversion
Position Based 40% first, 40% last, 20% split across the middle
  • Configurable attribution windows (default 30 days)
  • Deterministic + probabilistic matching with confidence scores
  • Per-pixel attribution model selection

Real-Time Platform Forwarding (Destinations)

Automatically forward enriched conversion events to your ad platforms via server-side APIs — improving match rates and bypassing browser tracking limitations.

  • Meta Conversions API (CAPI) — hashed user data, custom data, content IDs
  • TikTok Events API — server-to-server event forwarding
  • Google Ads Enhanced Conversions — offline conversion imports
  • Per-platform consent enforcement before forwarding
  • Individual platform failures don’t block other destinations
  • Full audit log with request/response bodies, status codes, and match quality scores

Data Enrichment & Quality Scoring

Every event is enriched with historical identity data and scored for quality before forwarding — boosting your ad platform match rates by 30-40%.

  • Automatic enrichment with linked email hashes, phone hashes, and lifetime metrics
  • 100-point data quality scoring (email +25, phone +15, click ID +20, IP +15, UA +15, value +10)
  • Platform-specific validation (Meta requires email/phone/fbc; TikTok requires email/phone)
  • Time-to-conversion calculation and purchase history context

Consent Management & Privacy

Built-in consent enforcement that respects your users’ privacy choices at every stage of the data journey.

  • Three consent modes: Disabled (all data flows), Notice (anonymized, PII stripped), Explicit (only with consent)
  • Per-platform consent category mapping
  • Automatic PII stripping when consent is not granted
  • Encrypted storage for all user data (AshCloak)

Customer Journey Visualization

See the complete path from first ad click to conversion — across devices, sessions, and platforms.

  • Timeline view of every touchpoint and conversion event
  • Cross-device journey stitching via identity graph
  • Attribution confidence scores per touchpoint
  • Lookup by event ID or canonical customer ID

Pipeline Monitoring

Real-time observability into your data pipeline health with 24-hour rolling metrics.

  • Total events processed, success/failure rates, active pixel counts
  • Event breakdowns by status, name, and platform
  • Forwarding success rates per destination
  • Funnel visualization from ingestion to forwarding

Ready to take control of your campaigns?

Manage campaigns, capture conversions, and forward enriched data to your ad platforms — all from one place.

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