Integrations

Connect your ad platforms for campaign management, capture events with our pixel, and forward conversions via server-side APIs.

Ad Platform Connections

Meta (Facebook & Instagram)

Manage your Facebook and Instagram ad campaigns with full visibility into every level of your account hierarchy.

  • Campaign types: Conversions, Traffic, Engagement, Lead Generation, Awareness, and more
  • Data synced: Campaigns, ad sets, ads, spend, impressions, clicks, conversions, ROAS
  • Pages & businesses: Automatic discovery of connected pages and business accounts
  • How to connect: Sign in with your Facebook account and grant Adinize access to your ad accounts

TikTok

Track and manage your TikTok ad campaigns alongside your other platforms for a complete view of your social advertising performance.

  • Campaign types: All TikTok campaign objectives including App Install, Conversions, and Traffic
  • Data synced: Campaigns, ad groups, ads, spend, impressions, clicks, conversions
  • Advertiser management: Multi-advertiser support with automatic discovery
  • How to connect: Authorize via TikTok Business Center with your advertiser credentials

Google Ads

Bring your Google Ads performance data into Adinize to compare search and display campaigns alongside your social campaigns.

  • Campaign types: Search, Display, Shopping, Video, Performance Max
  • Data synced: Campaigns, ad groups, ads, spend, impressions, clicks, conversions, cost-per-click
  • Account hierarchy: Support for manager accounts (MCCs) and individual accounts
  • How to connect: Sign in with your Google account and select the ad accounts to connect

Snapchat

Monitor your Snapchat ad campaigns with the same unified dashboard experience as your other platforms.

  • Campaign types: Awareness, App Install, Traffic, Engagement
  • Data synced: Campaigns, ad squads, ads, spend, impressions, swipe-ups
  • Organization support: Multi-organization and multi-ad-account connections
  • How to connect: Authorize via Snapchat Business Manager

Data Sources (Event Capture)

JavaScript Pixel

Install our lightweight tracking pixel on any website to capture customer interactions in real-time. The pixel runs asynchronously and auto-detects standard e-commerce events without manual instrumentation.

  • Events captured: PageView, ViewContent, AddToCart, Lead, Purchase
  • Signals collected: Visitor ID (first-party cookie), ad click IDs (fbclid, ttclid, gclid), platform cookies (_fbp, _fbc, ttp), device fingerprint, UTM parameters
  • Privacy: Consent-aware collection, configurable allowed domains, rate limiting per pixel
  • Installation: Single <script> tag with your pixel code

Server-Side Event API

Send events directly from your backend, payment processors, or CRM systems. Ideal for server-side conversions that don’t happen in the browser.

  • Endpoint: POST /api/t/:pixel_code/events
  • Supported data: Event name, event time, user data (email, phone), custom data (value, currency, content IDs)
  • Deduplication: Automatic by (pixel_id, event_id, event_time)
  • Use cases: Payment webhooks (Paymob), CRM events, offline conversions

Touchpoint Capture API

Record ad click interactions for attribution matching. Captures the click ID, UTM parameters, landing URL, and referrer at the moment the user arrives.

  • Endpoint: POST /api/t/:pixel_code/touchpoint
  • Click IDs: fbclid (Meta), ttclid (TikTok), gclid (Google)
  • Auto-expiration: 30-day TTL (configurable per pixel)

Destinations (Server-Side Forwarding)

Meta Conversions API (CAPI)

Forward enriched conversion events to Meta via server-side API for improved attribution and higher Event Match Quality scores.

  • Events forwarded: Purchase, Lead, AddToCart, ViewContent, and custom events
  • User data: Hashed email, hashed phone, fbc/fbp cookies, client IP, user agent
  • Custom data: Value, currency, content IDs, content type
  • Match quality: Enrichment boosts EMQ scores by 30-40%
  • Configuration: Per-pixel Meta access token and dataset ID

TikTok Events API

Send conversion events to TikTok’s server-side Events API for attribution beyond browser-side pixel limitations.

  • Events forwarded: All standard TikTok conversion events
  • User data: Hashed email, hashed phone, ttp cookie, IP, user agent
  • Configuration: Per-pixel TikTok access token and pixel ID

Google Ads Enhanced Conversions

Import offline and server-side conversions into Google Ads for enhanced conversion tracking and Smart Bidding optimization.

  • Events forwarded: Purchase, Lead, and custom conversion events
  • User data: Hashed email, hashed phone, gclid
  • Configuration: Per-pixel Google Ads customer ID and conversion action

How Forwarding Works

  1. Event ingested — via JavaScript pixel, server API, or webhook
  2. Identity resolved — six-signal identity graph matches the event to a customer profile
  3. Attribution matched — conversion linked to the ad touchpoint that drove it
  4. Data enriched — historical identity signals and lifetime metrics attached
  5. Quality validated — 100-point score calculated, platform-specific rules checked
  6. Consent enforced — per-platform consent verified before any data leaves
  7. Payload sent — platform-specific format via server-side API
  8. Result logged — request/response, status code, duration, match quality recorded

Each destination is independent — if one platform’s API fails, the others still receive their data. Failed deliveries are automatically retried up to 3 times.

Ready to take control of your campaigns?

Manage campaigns, capture conversions, and forward enriched data to your ad platforms — all from one place.

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