How It Works

Connect your ad accounts, install the tracking pixel, and let Adinize handle everything from campaign management to conversion forwarding.

1. Connect Your Ad Accounts

Link your advertising accounts from Meta, TikTok, Google Ads, and Snapchat. Adinize uses secure OAuth connections to access your campaign data without ever storing your platform credentials directly.

Once connected, Adinize automatically discovers all your ad accounts, campaigns, and ad sets. You’ll see everything in your dashboard within minutes.

  • Secure OAuth connections to all major platforms
  • Automatic discovery of accounts, campaigns, and ad sets
  • Multi-client workspace support for agencies

2. Monitor Campaigns in Real Time

View all your campaigns in a unified dashboard with real-time performance metrics. Track spend, impressions, clicks, conversions, and ROAS across every platform and client.

Filter by client, platform, date range, or campaign status. Compare performance across platforms side by side and identify which channels deliver the best results for each client.

  • Unified dashboard across Meta, TikTok, Google, and Snapchat
  • Live spend, ROAS, and performance tracking
  • Custom metric thresholds and smart alerts

3. Install the Tracking Pixel

Add a single line of JavaScript to your client’s website. The pixel automatically captures visitor interactions, ad click IDs (fbclid, ttclid, gclid), and platform cookies — no manual event tagging required.

For server-side integrations, use the REST API to send events directly from backends or payment webhooks (e.g., Paymob). The pixel auto-detects standard e-commerce events: PageView, ViewContent, AddToCart, Lead, and Purchase.

  • One-line JavaScript installation per client site
  • Auto-detection of conversions and ad click IDs
  • Server-side API for webhooks and backend events

4. Resolve Identity Across Devices

Every incoming event is processed through the identity resolution engine. The system extracts all available signals — visitor cookies, hashed emails, hashed phones, platform cookies, and device fingerprints — and maps them to a unified customer profile.

When an anonymous visitor logs in or provides their email at checkout, their entire browsing history is retroactively linked to their known identity. This means you see the full customer journey, not fragmented sessions.

  • Six identity signal types with confidence scoring
  • Automatic cross-device and cross-session stitching
  • Retroactive history linking on login events

5. Attribute Conversions with Confidence

The attribution engine matches each conversion to the ad touchpoints that drove it. Choose from five models — last touch, first touch, linear, time decay, or position based — to understand which campaigns actually deliver results.

Deterministic matching is tried first (direct visitor ID links), then probabilistic matching (email hash, phone hash, IP+UA fingerprint) with time-decayed confidence scores. Every result includes a confidence score so you know how reliable the match is.

  • Five attribution models, configurable per pixel
  • Deterministic + probabilistic matching
  • Configurable attribution windows (1-90 days)

6. Enrich, Validate & Forward

Before forwarding to any destination, every event passes through enrichment and quality validation. Historical data from the identity graph — linked identifiers, lifetime purchase counts, total spend — is attached to the event. A 100-point quality score ensures each platform receives optimal data.

Enriched events are then forwarded in real-time via server-side APIs: Meta CAPI, TikTok Events API, and Google Enhanced Conversions. Consent is enforced per-platform. Every API call is logged for full audit traceability.

  • Enrichment boosts ad platform match quality by 30-40%
  • Server-side forwarding bypasses browser restrictions
  • Per-platform consent enforcement and audit logging
  • Independent failure handling — one platform failing doesn’t block others

7. Optimize & Scale

Use the combined insights from campaign analytics and conversion attribution to make better decisions faster. See which campaigns drive the highest-confidence conversions, compare cross-platform ROAS with accurate server-side data, and reallocate budgets to what actually works.

The customer journey view shows the complete path from first ad click to purchase — across devices, sessions, and platforms. Pipeline monitoring gives you real-time visibility into event volumes, forwarding success rates, and data quality scores.

  • Customer journey visualization across devices
  • Channel attribution performance breakdowns
  • Pipeline health monitoring with 24-hour rolling metrics
  • Cross-platform performance comparison with server-side data

Ready to take control of your campaigns?

Manage campaigns, capture conversions, and forward enriched data to your ad platforms — all from one place.

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